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Canon: New Canon Rebel T2i Digital SLR Takes Aspiring Photographers Beyond the Still with Advanced Video Features

LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the new flagship model for the Company’s highly popular Rebel DSLR line: the Canon EOS Rebel T2i Digital SLR camera. Today’s photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i Digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera.

The Rebel T2i Digital SLR camera includes a variety of new features for photographic assignments as varied as grabbing that action shot from the sidelines or creating memorable family portraits, including: 3.7 fps shooting, an ISO range of 100-6400 (expandable to 12,800), a 63-zone Dual Layer Metering System, and Canon’s DIGIC 4 Imaging Processor. There are some moments in our lives where video helps capture the moment better than a still image, and the Rebel T2i offers the best of both worlds with Full HD 1080p video as well as 18-megapixel still images. The Rebel T2i DSLR continues Canon’s industry-leading trend in Full HD DSLR video capture with manual exposure control, selectable frame rates and a new external microphone input. There is also a new feature for standard definition recording, Movie Crop, which provides an approximate 7x additional zoom with no loss of image quality when shooting SD quality video.

“There is no question that HD video is the biggest trend in DSLR technology and because of this we are seeing the creativity of still photographers transferring to the moving image. Still photographers are using the various lenses and accessories they are already familiar with to create amazing video footage,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Taking that HD video quality and putting it in the hands of entry-level photographers with cameras like our new EOS Rebel T2i, we are seeing a new generation of creative digital artists emerge.”

Lights, Rebel, Action – EOS HD Video
Canon’s EOS HD video capture has helped spark a major movement in digital imaging, empowering still photographers with the ability to experiment, learn and capture stunning high-definition video through a variety of creative lenses. Continuing this imaging revolution, the new EOS Rebel T2i puts entry-level photographers on the frontline equipped with all the latest EOS HD video features including full HD video at 1920×1080 resolution, selectable frame rates, full manual exposure control and the visual options of interchangeable lenses. Manual video exposure control provides novice filmmakers with the image control they are accustomed to in a still camera, all while shooting professional-level cinematic video. Professional photographers utilize creative lighting, adjustable depth-of-field and a variety of lenses to create powerful still images and video footage, and these are exactly the tools that the new Rebel T2i gives to budding photo and video enthusiasts. Adding a new professional-level feature for EOS cameras, the Rebel T2i includes an Auto ISO function that works in all Creative Zone exposure modes including Manual where users can set a limit to the highest ISO the camera will use, enabling them to retain the lighting and look they desire for a scene. By setting an Auto ISO range, videographers can retain dark shadow areas and avoid blowing out highlight areas in a scene while still retaining the benefit of automatic ISO adjustments. The Rebel T2i DSLR captures video in both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards at selectable frame rates including Full HD 1920 x 1080 at 30 (29.97), 25 or 24 (23.976) fps, and HD 1280 x 720 or Standard Definition 640 x 480 quality video, at 60 (59.94) or 50 fps.

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